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“stop by,” “call us at,” “visit our website”)Īrkansas Public Media reports will be broadcast weekly on partner stations during news shows with high listenership. Pricing information or inducement to buy (including special gifts or bonuses).Underwriting announcements may not include Underwriting announcements are statements of support, not promotion. The FCC requires that all underwriters be identified on air. Underwriting on public radio stations is governed by rules set by the Federal Communications Commission (FCC). A telephone number and/or web address if no call to action is implied.The location of the underwriter and/or length of time in business.A bona fide corporate slogan if it does not promote the underwriter.An objective description of a product such as origin, intended use, etc.The name of the underwriter and/or the underwriter’s product or service.The statements in underwriting must be factual descriptions of the underwriter’s services and may contain Donors who contribute funding can include businesses, non-profit organizations and individuals.Please email us at call us at (501) 569-8492 for current rates.Other content partners include Arkansas Educational Television Network (AETN), El Latino, UALR Anderson Institute for Race and Ethnicity, and The Butler Center for Arkansas Studies.Īn underwriting spot is an acknowledgement of support in exchange for funding of a public/non-commercial broadcast outlet. Underwriting Announcements and Non-Profit Announcements are surprisingly affordable! Even the smallest non-profit organization can easily afford to purchase announcements on KUAR and KLRE to promote their next special event, or more importantly to raise awareness of its mission. NPA's can be used to promote an upcoming special event or to increase awareness of the organization's mission. Most NPA's are thirty (30) seconds in length. Non-Profit Announcements (NPA's) are messages paid for by 501c(3) non-profit corporations, government agencies, university departments and other non-profit organizations. A well-crafted UWA will increase top-of-mind awareness of your business and further enhance the image of your business with a very desirable and relevant audience. They are limited to fifteen (15) seconds. The Federal Communications Commission (FCC) regulates the language in UWA's. Underwriting Announcements (UWA's) allow a business to reach a highly desirable audience with a message about the company. There are two types of announcements, underwriting announcements and non-profit announcements: Inducements to buy, sell, rent or lease.Trade names, product or service listing which help identify the business.Value-neutral descriptions of products or business.Underwriting identifies your company as socially awareĪn association with UA Little Rock Public Radio-with its long-standing reputation for social responsibility-identifies your company as a civic and community-minded organization with an interest in the public that goes beyond simply selling a product or service.Ĭall us at (501) 916-6400 to find out more, or e-mail Our Listeners
CORPORATE SUPPORTERS FOR KUAR ARKANSAS PUBLIC RADIO HOW TO
We know how to most effectively reach our audience, and we can help develop a plan for your business or organization. Each station delivers an affluent audience of consumers - the people that you are trying to reach. KUAR and KLRE offer you the freedom to select the programing that will most economically reach your segment of the market with the greatest potential. 88% of National Public Radio listeners say their opinion of a company is more positive when they discover the company supports public radio. Just as you, the underwriter, support public radio, our loyal listeners will support you. Underwriting on public radio places you, your product or service in a unique position by clearly separating your name from the clutter inherent in commercial advertising.